The second week of Inno: Pitching the idea

This week we were given the assignement to come up with a fresh and good customer need based idea and to then pitch it to potential customers and/or people who'd might be involved with the product or service or any type of final result of the idea to find out if fulfilling that need would actually benefit the person somehow. We used the SRI  International’s  Elevator  Pitch  Worksheet and it's NABC-method, especially the letter N (representing the Need) and the letter B (representing the Benefit).

First we had to figure out a target group whose needs we'd be observing more closely. We ended up with the group Travelling people (especially those who travel abroad) because that's a group everyone of us has easy access to when it comes to pitching and everyone has more or less experience of it. The idea for the need was Familiar food in a foreign country

So this is what we started to work with. The idea about pitching was to do it a couple of times - the goal was to reach 9 pitches to assure if the idea was good and modify it on the path to make it more suitable. The next posts will be about the actual pitches!