Sunday, October 26, 2014

7 Types of Market Segmentation

A market can be segmented...
  1. By Products or Services Offered
    (e.g. focus on selling fashion)
  2. By Industry
    (e.g. fashion manufacturer)
  3. By Demogrphics
    (e.g. age, income, gender)
  4. Geographically
    (e.g.global, national, regional, local)
  5. By Profession
    (e.g. healthcare worker: doctors, nurses, hospital administrators)

  6. By Lifestyle
    (different needs caused by lifestyle; e.g. single parents, married with children)
  7. By Interests
For more information click here.

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