7 Types of Market Segmentation
A market can be segmented...
- By Products or Services Offered
(e.g. focus on selling fashion) - By Industry
(e.g. fashion manufacturer) - By Demogrphics
(e.g. age, income, gender) - Geographically
(e.g.global, national, regional, local) - By Profession
(e.g. healthcare worker: doctors, nurses, hospital administrators) - By Lifestyle
(different needs caused by lifestyle; e.g. single parents, married with children) - By Interests
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