The 5 best books on Innovation EVER
Source: http://scottberkun.com/
- Innovation and Entrepreneurship, by Peter Drucker. Drucker is profound, clear, concise and memorable. He puts modern business writers to shame with his clarity. This short books encapsulates all of the theory you need to think about starting a business, and what it will take to find, develop, launch and grow product ideas. (Also see, The Art of the Start, Guy Kawasaki, and if you work in the tech-sector,Founders at Work is a must-read)
- Thinkertoys, Michael Michalko. There are many books with exhaustive lists of methods for generating ideas. This is one of them. The misconception is that idea generation is the hard part, which it rarely is. But for those looking for games, tactics and methods to generate ideas this is a great place to start. (Also see, Are your Lights on?, by Gause and Weinberg).
- Dear Theo, By Vincent Van Gogh (& Irving Stone). Before you dismiss this one, consider this: what we call passion in the business world, is passion for profit. What if there was no profit motive? How much passion would our heroes, like Edison and Jobs, have had for the ideas alone? To learn about the deepest commitment to ideas you have to study artists. There are no better stories of passion than great artists pursuing their creative visions against all odds and Van Gogh’s letters are a fantastic encapsulation of commitment, vision, dedication, brilliance, work ethic and madness, all traits any creator or entrepreneur should understand. (Also see, The Agony and the Ecstasy, for a similar book about Michelangelo).
- They all laughed, Ira Flatow. History is biased in that we retroactively inject purpose and narrative structure into stories of invention, so that they make more sense to us in the present. But the real history of invention and discovery is messy, weird, frustrating and surprising. This book documents how frustrating it usually is to have a great idea in a mediocre world. (Also see, Connections, by James Burke –all episodes of the documentary based on the book are free online).
- Brain Rules, John Medina. I’ve read many books about intelligence and neuroscience – they’re mostly pseudo-fluff, filled with the latest theories and shocking claims, but lead to no tangible improvement in how you use what’s between your ears. Brain Rules is the book to read about how to use your brain to better use your brain. While it’s not strictly about creativity, show me a creative person who didn’t use their brain well (See my full review of Brain Rules here).
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