Thursday, October 9, 2014

After the camp (6.10 - 8.10)



The camp was very interesting but very intense. It was a nice experience to see how we can work all together as a team. I think we worked very well all together: everybody can participate and say what he thinks. We had some bad moments but also very good one and for me, it was nice to be a real team

During those two days in the camp, we did a lot of things in our team. One of them was to define all kind of questions about ‘customer needs’. By doing that, we tried to start with the question “Why?” and go deeply in this global topic which is the needs of a customer. The aim of those questions is to know better Sokos’ customers and how they act in the department store. 


After a brainstorming, a lot of questions appear:
  • What they buy?
  • What kind of service they want? (no service or service)
  • Do they spend a lot of time there?
  • Why do “people” go to Sokos
  • What is their favourite colour? 
  • What is the route in Sokos?
  • What is the budget? 
  • Are they alone or in groups?
  • Are they after offers? 
  • What do people do after work?
  • What they do after shopping?
Many other questions can be asked and it’s just the beginning of our researches. For now, those are the first questions we thought but the questions will increased after each research. 

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