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| Made by: Lola |
In order to
get more customers to Sokos Wiklund we have decided that we are going to focus
on a group we call "Turku Lovers". We want to re-create the "old
Turku spirit" in order to get more customers to Sokos Wiklund. We choose 3 target groups which are the Sports
men, the cosmetic woman and Art people.
We noticed
that the Turku people, ( people who are born, raised and live in Turku) are
interested in sports and we thought that would be one thing that will connect
the Turku people. We know that the cosmetic - part in Sokos are going well but
we still want to improve that part and give it a boost. Social media is an
important channel to reach out to the young ladies. We will try to figure out some
ideas to get the social media for Sokos to really work. Art- people is also a
big tribe and we thought it will help to re- create the old Turku spirit. In
order to do that we have been thinking on a few ideas:
Sports -
men
· -Sokos
could sell tickets for a TPS game cheaper than "lippupalvelu" or other
places.
· - If
TPS win the game people would get discount ( with the ticket) on something.
· - Co-operate
with some sports club in Turku
· - Sport
weeks
· - Signing
session ( with some famous sports man/woman)
· - Worn-
jersey- lottery
Cosmetic
woman:
· - Link
cosmetics with social networks through games ( selfie photo ---> Instagram)
· - Vote
for some popular brands that Sokos doesn´t have and then Sokos would sell that
particular brand for one week
· - Make
up - makeover
-All of
these ideas will be market through
SOCIAL MEDIA.
Art people:
· - Painting
competition
o
Price
o
Decorate
Sokos with the winning paintings
o
Vote
on social media
o
About
Turku buildings
o
Post
on Social media the best painting and on the screen in front of Sokos
· - "My
Turku" exhibition old Turku / new Turku
Except this
we have also a lot of ideas on different Pop - up stores inside Sokos but they
are in the process state.
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