How to make your customers to your fans on social media

During the second LeanInno Camp I found a very interesting german article on the internet which gives some issues you have to pay attention to do successful social media. I translated the essences and noted them down: 

Nowadays social media is a very useful tool to interact with your customer. But interaction alone don't make your customers happier. They like to be informed and entertained in the same time. As Kit Yarrow mentioned in his book "Decoding the New Consumer Mind": People are thinking faster, they want to have fast solutions. A way to speed up you information flow is the usage of pictures. Moreover avoid long texts because your customer won't pay attention to them. One very useful way to include your socaial media follower is to use crowdsourcing for new products or brands. Make your customer decide for you. They will more identify with the product/the brand and since they have decided by themselves most likely the majority will bye the new product. Furthermore, crowdsourcing enables to profit from viral marketing because people will like/share these products if they like it. These are the things we will think more detailed in the next LeanInno workshop to figure out how to make it beneficial for SOKOS Wiklund.