A video about Tribes from Seth Godin point of view. In this video, he speaks about the tribes in general but I think we can apply some ideas for the consumer behavior.
At the end, he also speaks about leadership and what a leader has to do (I think it's interesting to take on board this part in the consumer behavior: that the person who lead them is very important)
At the end, he also speaks about leadership and what a leader has to do (I think it's interesting to take on board this part in the consumer behavior: that the person who lead them is very important)
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