FIVE PSYCHOLOGICAL SHIFTS - PART 3

Faster Ways of Thinking:

• Our brains have adapted to new, digital world
• More than 68 percent of adults who own multiple devices use two or moew screens simultaneouly to "graze unrelated content.
• Nearly 40 percent of time spent on tablets is spent doing something else simutaneously
• Mobile meida consumption tripled from 2009 to 2013
• Ellie, thirty-seven, say's she's bored with shopping in stores. " I used to love to browse. Now it feels boring. I think part of it is that I browse almost every day."

What are the results of faster thinking customer?

• Consumer will spend less time exploring detailed information
• Consumer will look for faster, simpler solutions (brands that simplify consumer decision are making 115 percent more likley to be recommended)
• Consumer will get bored more easily
• Consumer will increasingly rely on faster, more symbolic forms of communication rather than written words 

Source: Yarrow, Kit; Decoding the New Consumer Mind - How and Why We Shop and Buy; March 2014